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Motorcycle Coach Entrepreneur Business Excellence Consultant Inventor

Empowering riders, entrepreneurs, and leaders through safety, strategy, and strength.

Motorcycle Coach Entrepreneur Business Excellence Consultant Inventor

Empowering riders, entrepreneurs, and leaders through safety, strategy, and strength.

LaShundra Rucker - About Us

MOTORCYCLE SAFETY COACHING

Business Excellence Consulting

Coaching for the Road. Clarity for the Ride

Whether it’s mastering the next curve or navigating the curves of life, I coach riders and leaders to build confidence where it matters most — in real time. As a certified MSF and USMCA motorcycle coach, I’ve trained new and seasoned riders on safety, skill development, and mental preparation.

But

Coaching for the Road. Clarity for the Ride

But the ride doesn’t stop at the range. My coaching approach applies the same discipline of safety, readiness, and situational awareness to life decisions, business leadership, and personal growth. Through NC MotoLab™, group workshops, and individual sessions, my coaching helps you develop not just control of the bike — but control of your trajectory.

Riding teaches you more than speed. It teaches you how to handle momentum.

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Business Excellence Consulting

Operational Clarity. Measurable Performance.

With over 20 years of experience in business operations, healthcare services, customer experience, and process optimization, I partner with organizations to turn performance gaps into structured growth. My Business Excellence Diagnostic Tool™ (BEDT) framework helps small to mid-sized businesses

Operational Clarity. Measurable Performance.

Specializing in Zero-Based Budgeting (ZBB), operational KPIs, escalation management, and customer trust models, I help leaders not just track performance — but actually understand what the data is telling them. Because success isn’t just numbers on a dashboard — it’s the ability to act on them.

What you measure matters. What you act on builds momentum.

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SportBike Chic®

Business Excellence Consulting

SportBike Chic®

Founder, Builder, Rider — Creating Confidence in Every Curve.

I founded SportBike Chic® to solve a problem I personally experienced: the lack of protective motorcycle gear designed for women riders. Since 2016, the brand has grown into a recognized name providing CE-rated, size-inclusive gear for female motorcyclists who value both safety

Founder, Builder, Rider — Creating Confidence in Every Curve.

SportBike Chic® isn’t just a business — it’s part of my mission to empower women to ride confidently, fully protected, and fully seen. From technical apparel development to industry partnerships, I continue to build solutions that serve riders who deserve better options.

We don’t ride small. We ride protected.

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The journey of life takes you through all sorts of unexpected twists and turns. Through it all, lean in and look through the turns (with the tank purse securely magnetized) Tomorrow may not be promised, but today is here and now. Make the most of each decision and experience.

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leadership

I've been trained as a John Maxwell Certified Coach, Teacher, Trainer, and Speaker, able to offer workshops, seminars, keynote speaking, and coaching, aiding personal and professional growth through study and practical application of John’s proven leadership methods.

Motorcycle Coach Entrepreneur Business Excellence Consultant Inventor

Motorcycle Coach Entrepreneur Business Excellence Consultant Inventor

LaShundra Rucker - About Us

MOTORCYCLE SAFETY COACHING

Business Excellence Consulting

Business Excellence Consulting

Business Excellence Consulting

Business Excellence Consulting

Business Excellence Consulting

SportBike Chic®

Business Excellence Consulting

SportBike Chic®

leadership

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